BOY SMELLS
DEUX YOU
The fragrance world traditionally flaunts rigidly-gendered products. Boy Smells brings together the essence of both masculine and feminine to interact with your individual body chemistry -- to create fragrances that invite women to become the object of their own desires. Because no one can Deux You, like you.
01
for YOUR INTERPRETATION
Boy Smells will debut its fragrances sets with revamped packaging that showcases their unique take on personal identity. In a category that follows expectation, we choose to elevate our message by acknowledging each scent is for your interpretation.
02
Mixed Messages
Gone are the days of ladylike attire, streetwear is here to stay. With Boy Smells new statement pieces, women everywhere are ditching dresses and mini skirts for something more comfortable. Wear them on a coffee run, to the office, or your next family gathering for endless confused stares and compliments.
03
so much to unwraP
To introduce our scents to social, Boy Smells will unwrap the full-fragrance experience through visual storytelling. Carousel postings of the spritz-to-skin journey, show women that not even scent can box you in.
04
Boy smells x CALL HER DADDY
The most successful woman in podcasting shares her honest take on our compellingly complex fragrances. Best recognized as “Father Cooper,” our host uses her iconic persona to cut through the bullshit and advise fans on playfully reclaiming their power through fragrance.
05
Meńage à Moi, a set for Self-Discovery
Since no one dreads Valentine’s Day quite like singles, Boy Smells is celebrating independence with a gift set that finds pleasure in the personal. Inside the Meńage à Moi set, women will find a musky scented candle, matchbox and room spray that bring sexy to your space, accompanied by a vibrator and perfume - it’s all about you.
06
Boy Smells X Quinn: get off, queen!
When it comes to the bedroom, women often settle for a less than stimulating experience. By partnering with the Quinn app (audio erotica for women), Boy Smells will create a playlist of guided self-pleasure where female empowerment is at the center. To set the tone for a sensual awakening, we are kicking off with a session from female powerhouse, miss Miley Cyrus.